Breitbart, the hard-right news service once headed by White House Chief Counsel Steve Bannon, is facing an advertiser exodus in the face of growing opposition to the site’s promotion of racist and misogynistic content. More than 800 advertisers worldwide have abandoned the site, according to reports.
Under Bannon’s tenure the Web site frequently published stories that promoted the so-called “alt-right,” the conservative movement associated with the Ku Klux Klan, neo-Nazis and other far-right hate groups.
A group called “Sleeping Giants,” which is organizing efforts to call attention to Breitbart’s content, told London’s Independent newspaper that 818 companies have pledged to pull their advertising from the site.
Cereal maker Kelloggs became one of the first companies to pull their ads from the hard-right propaganda outlet in November.
The maker of such well-known cereals as Corn Flakes, Raisin Bran and Rice Krispies cited Breitbart’s promotion of racist, anti-Semitic, and misogynistic content as the reason for the move.
Allstate and Warby Parker and third-party ad marketer AppNexus Inc. also blacklisted Breitbart for violating its hate-speech rules.
Since then, they have been joined by such well-known companies as BMW, Visa, T-Mobile, Nordstrom and Lufthansa.
Lufthansa said Breitbart’s “violent, sexist, extremist and radical political content” were the reasons behind its decision.
Also among the list of advertisers are two Canadian universities.
Others are likely to follow after Trump threatened to pull federal funds from the University of California, Berkeley, over protests that blocked a speech by Breitbart editor Milo Yiannopoulos.
Campaigners are confident the backlash is snowballing, according to The Independent.
SumOfUs, another group leading a boycott campaign is targeting third-party ad agencies like Amazon and Google. Both run their own ad networks.
“If Google stops engaging with Breitbart that would be a really big step as a lot of advertising wouldn’t appear on the site,” Emma Pullman, lead campaign strategist for SumOfUs told the British newspaper.
More than 300,000 people have signed a petition urging Amazon to stop doing business with the Web site.
Check out a full list of the advertisers who have joined the boycott below.
|Full List of Advertisers Who Have Blacklisted Breitbart|
Academy Of Art
ACE Rental Car
All Clear Travel
All Nippon Airways
Allstate (Confirmed by @nreville)
American Gem Society
Angestellte – Swiss Employees Association
Anna Maria College
B&H Photo & Video
Bang + Olufsen
Barnet & Southgate
Bas Bleu Books
Bed Bath and Beyond
Berklee School Of Music
Berner Fachhochschule (Advanced Technical College Of Bern)
Bid On This
Big Y Fly Company
Black and Decker
Blowfish for Hangovers
Blue Shield Of California
Blue Sky Fibers
Blue Sound Hifi
Boat Owners Association of the United States
Bob’s Red Mill
Body Art Forms
First Western Trust
Harrison’s Carpet New Zealand
Harry & David
Harry Rosen Inc.
Harvard Business School Online
Power Scout Inc.
Pure For Men
Queens University Belfast
Queensland University Of Technology
Radmo Car Mount
Rapid Release Technology
RDI Online Learning
Real Pro Systems
Red Coach USA
The Red Cross Germany